What Does a True Consumer Insight Look Like? The best innovations come from understanding not just what consumers say, but why they behave the way they do. True insights go beyond surface-level observations and uncover unmet needs—often ones that consumers themselves don’t even recognize or articulate. Many companies talk about being ‘consumer-centric,’ but what does …
As I reflect on my journey to completing a Master of Marketing, I want to dedicate these thoughts to the younger generation, especially those who have recently finished their degrees. The transition from academia to the professional world can feel daunting, especially in today’s fast-evolving job market. Yet, if there’s one lesson that’s stayed with …
This blog post was inspired by an activity in my social media class where we discussed the WellBeing wheel. It highlights various aspects of life that contribute to overall well-being, including social, community, work, financial, physical, and mental aspects. Reflecting on this activity reminded me of my initial worries when I moved to Canada. Starting …
While I wouldn’t go as far as to call myself a confident speaker, I’ve certainly come a long way from where I began. My perspective on delivering presentations, pitches, and project proposals to stakeholders, clients, and bosses has significantly evolved. Once a source of dread, these speaking engagements are challenges I’ve taught myself to welcome …
As I talk, coach and mentor young professionals, I’m often transported back to my early career. I see the same mix of youthful energy, infectious optimism, and perhaps a touch of naivety about what the future holds. And amidst these observations, one crucial skill consistently stands out as essential for aspiring managers: delegation. For many …
In today’s fast-changing digital world, technology is reshaping how we make and enjoy content. One of the exciting new developments I’ve noticed is using artificial intelligence (AI) to turn written content into interesting videos. Today, I want to talk about my experience trying out this innovative way of creating content, thanks to HeyGen’s remarkable AI …
Joining a master’s program and interacting with young professionals has inspired me to share wisdom from my more than two-decade career journey. One invaluable lesson a previous mentor shared is the art of managing your boss. This skill was brilliantly outlined in Jacques Horovitz’s “10 Rules to Manage Your Boss.” Despite being from 2005, its …
Are you hesitant to have a mentor because you are scared to approach one, do not know how to do it, or think you do not need it? I was once like you, but once I started doing it, it changed my perspective on having one. It is a must-have. Mentorship can often seem elusive, …
Market research has changed significantly over the years. In the past, traditional methods were used, with separate tools for each task. However, now we are in an era where artificial intelligence (AI) is changing the game. This blog will explain how AI-led tools are transforming market research, simplifying processes, and providing more comprehensive solutions. My …
Collaboration is Key It’s a common belief that R&D and Marketing must work together for a company to succeed. However, it’s not uncommon for these two critical departments to operate independently, which can lead to missed opportunities. Experience at P&G While at Procter & Gamble, I noticed that collaboration between R&D and Marketing was standard, …
