As a former R&D Director at Procter & Gamble with over 25 years of experience, I've dedicated my career to transforming consumer insights into innovative products. My Master of Marketing degree from the Schulich School of Business at York University has further sharpened my marketing strategies. Beyond my technical expertise, I take pride in mentoring individuals and teams, guiding them to realize their full potential.
Building two startups at the same time taught me one simple truth: industries don’t just differ — they teach differently, too. Co-founding two startups in two completely different industries has given me some of the most eye-opening lessons of my career. Many of these lessons are things I’ve heard before and understood in principle — …
I’m honored to be featured in CanadianSME Business Magazine, where I shared EVDrop’s mission to make EV charging simpler and more accessible through innovation, collaboration, and consumer focus. A big thank you to CanadianSME for highlighting the work we’re doing and for providing a platform to discuss Canada’s EV landscape. Read the full feature: https://bit.ly/3UGYWTG
What Does a True Consumer Insight Look Like? The best innovations come from understanding not just what consumers say, but why they behave the way they do. True insights go beyond surface-level observations and uncover unmet needs—often ones that consumers themselves don’t even recognize or articulate. Many companies talk about being ‘consumer-centric,’ but what does …
