As a former R&D Director at Procter & Gamble with over 25 years of experience, I've dedicated my career to transforming consumer insights into innovative products. My Master of Marketing degree from the Schulich School of Business at York University has further sharpened my marketing strategies. Beyond my technical expertise, I take pride in mentoring individuals and teams, guiding them to realize their full potential.
What Does a True Consumer Insight Look Like? The best innovations come from understanding not just what consumers say, but why they behave the way they do. True insights go beyond surface-level observations and uncover unmet needs—often ones that consumers themselves don’t even recognize or articulate. Many companies talk about being ‘consumer-centric,’ but what does …
As I reflect on my journey to completing a Master of Marketing, I want to dedicate these thoughts to the younger generation, especially those who have recently finished their degrees. The transition from academia to the professional world can feel daunting, especially in today’s fast-evolving job market. Yet, if there’s one lesson that’s stayed with …
This blog post was inspired by an activity in my social media class where we discussed the WellBeing wheel. It highlights various aspects of life that contribute to overall well-being, including social, community, work, financial, physical, and mental aspects. Reflecting on this activity reminded me of my initial worries when I moved to Canada. Starting …
