What Does a True Consumer Insight Look Like? The best innovations come from understanding not just what consumers say, but why they behave the way they do. True insights go beyond surface-level observations and uncover unmet needs—often ones that consumers themselves don’t even recognize or articulate. Many companies talk about being ‘consumer-centric,’ but what does …
In today’s fast-changing digital world, technology is reshaping how we make and enjoy content. One of the exciting new developments I’ve noticed is using artificial intelligence (AI) to turn written content into interesting videos. Today, I want to talk about my experience trying out this innovative way of creating content, thanks to HeyGen’s remarkable AI …
Market research has changed significantly over the years. In the past, traditional methods were used, with separate tools for each task. However, now we are in an era where artificial intelligence (AI) is changing the game. This blog will explain how AI-led tools are transforming market research, simplifying processes, and providing more comprehensive solutions. My …
