Market research has changed significantly over the years. In the past, traditional methods were used, with separate tools for each task. However, now we are in an era where artificial intelligence (AI) is changing the game. This blog will explain how AI-led tools are transforming market research, simplifying processes, and providing more comprehensive solutions. My …
Collaboration is Key It’s a common belief that R&D and Marketing must work together for a company to succeed. However, it’s not uncommon for these two critical departments to operate independently, which can lead to missed opportunities. Experience at P&G While at Procter & Gamble, I noticed that collaboration between R&D and Marketing was standard, …
Hello and Welcome to My New Adventure! I’m Elma Antimano, and I’m coming to you with a story of change and continuous growth. After two enriching decades in Research & Development (R&D) with a global company like Procter & Gamble, I find myself asking, “Is this a late career pivot or simply the next exciting …
