Hello and Welcome to My New Adventure!
I’m Elma Antimano, and I’m coming to you with a story of change and continuous growth. After two enriching decades in Research & Development (R&D) with a global company like Procter & Gamble, I find myself asking, “Is this a late career pivot or simply the next exciting chapter?” As I venture into the world of marketing as a Master of Marketing candidate at Schulich School of Business, I realize that every end is just a new beginning.
Why Marketing After R&D?
They say, “Change is the only constant,” and who am I to argue? My journey through the complex yet fascinating world of R&D has been nothing short of extraordinary. But why stop there? With the rise of consumer-centric strategies and digital transformation, I felt a pull towards marketing—a field that blends seamlessly with my R&D background, allowing me to transform consumer insights into strategies that resonate on a deeper level.
Lifelong Learning: My Mantra
The first semester of my marketing studies is nearly complete, and I am thoroughly enjoying the intellectual stimulation. It’s a testament to the #LifelongLearning ethos that I’ve always held dear. Yes, my years in the industry have equipped me with invaluable insights, but the landscape is vast, and there is still so much to learn and discover.
The Power of Community
The engagement on my LinkedIn announcement was overwhelming and reaffirming. With nearly 9,000 impressions, it’s clear that this journey is not just mine but one that many of you are interested in and supportive of. It made me realize the power of community and the shared interest in stories of transformation and growth.
Join Me on This Journey
This isn’t just a blog; it’s a narrative of transformation, of taking bold steps into a new phase of professional life later than most.
Here, I’ll be sharing not just the hurdles and challenges that come with such a significant change, but also the joy in every little triumph. My aim is to provide a candid, unfiltered glimpse into the realities of making a career pivot at this stage in life.
But that’s not all. This blog will also serve as a medium of knowledge and insights into the evolving world of marketing, research, and product development. Furthermore, I’ll be offering my thoughts and experiences on mentoring and coaching, particularly focusing on career growth and effective team management.
Join me on this exciting journey as we navigate through these transformative experiences together. Let’s learn, grow, and evolve, one post at a time.
Let’s Connect!
Your stories, advice, and questions are what will make this blog a rich community space. So, don’t hesitate to leave a comment, share your experiences, or just say hello. You can also connect with me on LinkedIn where I share regular updates and insights.
Thank you for being a part of my #NewChapter. Together, let’s redefine what it means to embrace change at any stage in our careers.
Warm regards,
Elma Antimano
